Value co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and ...

Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic ...

While the CSR literature proliferates, understanding the effects of chiefly proactive (vs. chiefly reactive) CSR activities on customers' brand identification and brand love lags, leaving managers in the dark. To illuminate ...

This paper seeks to categorize and analyze the organizational culture and organizational culture components – leadership style, decision-making modes, standards of performance, evaluation strategies, perception of students, ...

The Middle East, with its diverse cultures and adherence to social norms, offers a relevant case study for exploring the current research question. Using established theories of social interaction and technology acceptance, ...

Research has shown that contemporary youth face a variety of challenges, ranging from social belonging to striving towards perfection in body image and personal achievements in all areas of life. Student life is expected ...

While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient ...

Sustainability has become a global issue of widespread concern and renewable energy sources are among the most important areas of sustainability research. The solar photovoltaic panel, as a new product, has shown promise ...

Purpose Construction materials comprise a major part of the total construction cost. Given the importance of bitumen as a fundamental material in construction projects, it is imperative to have an accurate forecast of its ...

Across the world there is an active, mass-based demand for an end to gendered injustice in all domains of our social, economic, political and cultural lives. Increasingly, scholars recognize the gendered nature of social ...