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Showing 10 out of a total of 37 results for collection: SOB - Scholarly Publications.
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The Pokémonisation of the first moment of truth
Ramadan, Zahy B.
;
Farah, Maya F.
(
2018-03-15
)
Influencing the influencers
Ramadan, Zahy B.
;
Farah, Maya F.
(
2021-09-28
)
Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
Ramadan, Zahy B.
;
Farah, Maya F.
;
Kassab, Danielle
(
2019-09-23
)
The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities
Ramadan, Zahy B.
;
Farah, Maya F.
;
Daouk, Shireen
(
2019-12-05
)
The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Farah, Maya F.
;
Ramadan, Zahy B.
;
Harb, Dana H.
(
2019-12-09
)
Fooled in the relationship
Ramadan, Zahy
;
Farah, Maya F.
;
Bou Saada, Rana
(
2021-09-23
)
Consumer ethnocentrism and consumer animosity
Farah, Maya F.
;
Mehdi, Nour I.
(
2022-01-03
)
The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being
Naveed, Muhammad
;
Farah, Maya F.
;
Hasni, Muhammad Junaid Shahid
(
2021-04-20
)
Handle with Care
Farah, Maya F.
;
Mrad, Mona
;
Ramadan, Zahy
;
Hamdane, Houssam
(
Springer
,
2022-02-18
)
What to believe, whom to blame, and when to share
Mahdi, Ali
;
Farah, Maya F.
;
Ramadan, Zahy
(
2022-09-23
)
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Author
Farah, Maya F. (37)
Ramadan, Zahy B. (10)
Ramadan, Zahy (8)
El Samad, Lamis (4)
Hasni, Muhammad Junaid Shahid (3)
Mrad, Mona (3)
Naveed, Muhammad (2)
Abbas, Abbas Khan (1)
Abosag, Ibrahim (1)
Adeel, Ifraaz (1)
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Subject
Brand name products -- Congresses (3)
Marketing -- Congresses (3)
Branding (Marketing) -- Congresses (1)
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Date Issued
2023 (2)
2022 (7)
2021 (5)
2020 (3)
2019 (3)
2018 (11)
2016 (6)