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Browsing SOB - Scholarly Publications by Subject "Marketing -- Congresses"

LAUR Repository

Browsing SOB - Scholarly Publications by Subject "Marketing -- Congresses"

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  • Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Ieva, Marco (Springer, 2022-09-23)
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-01-03)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Ramadan, Zahy; Abosag, Ibrahim (Springer, 2018-11-30)
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...

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