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Browsing SOB - Scholarly Publications by Subject "Marketing"

LAUR Repository

Browsing SOB - Scholarly Publications by Subject "Marketing"

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  • Unknown author (IGI Global, 2018-03-20)
    Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done ...
  • Unknown author (Independently published, 2018-11-30)
  • Dato-on, Mary Conway (Springer, 2018-03-15)
    The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second ...

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