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Browsing SOB - Scholarly Publications by Subject "Branding (Marketing) -- Congresses"

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Browsing SOB - Scholarly Publications by Subject "Branding (Marketing) -- Congresses"

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  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-01-03)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom (2018-12-04)

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