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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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  • Ramadan, Zahy (2019-09-24)
    Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected ...
  • Ramadan, Zahy (2018-11-29)
    Purpose Brands have been progressively using social networking sites, namely, Facebook, as part of their strategy to engage their consumers and ultimately build long-term relationships with them. Nonetheless, with the ...
  • Ramadan, Zahy; Farah, Maya F.; Bou Saada, Rana (2021-09-23)
    Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes ...
  • Ramadan, Zahy; Farah, Maya F.; El Essrawi, Lea (2021-01-05)
    The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in ...
  • Ramadan, Zahy (2018-11-29)
    Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating ...
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-01-03)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Ramadan, Zahy; Nsouli, Nour Zakaria (2021-09-29)
    Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a ...
  • Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...
  • Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...
  • Ramadan, Zahy; Abosag, Ibrahim (Springer, 2018-11-30)
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...
  • Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig (2018-11-29)
    Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively ...
  • Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom (2018-12-04)

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