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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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  • Computer-generated influencers: the rise of digital personalities 
    Mrad, Mona; Ramadan, Zahy; Nasr, Lina Issam (2023-06-13)
    Purpose The purpose of this study is to identify the key components pertaining and governing a Computer-Generated Influencer’s (CGI’s) identity and explores and analyzes the ensuing relationship between the CGI and its ...
  • The democratization of intangible luxury 
    Ramadan, Zahy (2019-09-24)
    Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected ...
  • Engaging with omnichannel brands: the role of consumer empowerment 
    Itani, Omar S.; Loureiro, Sandra Maria Correia; Ramadan, Zahy (2023-03-15)
    Purpose This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement. Design/methodology/approach Survey data ...
  • The examination of social and service relational aspects on customers' retention 
    Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa (Springer, 2023-06-12)
    Consumers are increasingly joining social networking sites (SNS) where they build online relationships with friends and brands they engage with. While SNS related studies are growing, the Middle East region still lacks a ...
  • The Examination of Tech Disruptions’ Patterns on the Consumer Journey 
    Farah, Maya F.; Ramadan, Zahy; Yunis, Manal (Springer, 2022-09-23)
    The integration of new technologies into the lives of consumers has caused significant changes in their journey, while directly altering consumers’ moment of truth. This study proposes a theoretical framework depicting ...
  • Examining the dilution of the consumer-brand relationship on Facebook 
    Ramadan, Zahy (2018-11-29)
    Purpose Brands have been progressively using social networking sites, namely, Facebook, as part of their strategy to engage their consumers and ultimately build long-term relationships with them. Nonetheless, with the ...
  • Fooled in the relationship 
    Ramadan, Zahy; Farah, Maya F.; Bou Saada, Rana (2021-09-23)
    Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes ...
  • From Amazon.com to Amazon.love 
    Ramadan, Zahy; Farah, Maya F.; El Essrawi, Lea (2021-01-05)
    The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in ...
  • The gamification of trust 
    Ramadan, Zahy (2018-11-29)
    Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating ...
  • Handle with Care 
    Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? 
    Ramadan, Zahy; Abosag, Ibrahim; Gadalla, Eman (Springer, 2023-06-20)
    Online consumer experience has been the focus of recent studies as an enabler to sharing commerce. Consumer experiences are key facilitators for consumers’ social sharing of commerce. Nonetheless, as consumers have become ...
  • Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East 
    Ramadan, Zahy; Nsouli, Nour Zakaria (2021-09-29)
    Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a ...
  • Marketing in the metaverse era: toward an integrative channel approach 
    Ramadan, Zahy (2023-06-13)
    The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the metaverse, a virtual parallel world ...
  • The rise of the impulsive shopper 
    Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...
  • Satisfying the online food crave 
    Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...
  • Saturated Nation in Social Networking Sites 
    Ramadan, Zahy; Abosag, Ibrahim (Springer, 2018-11-30)
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...
  • Typology of e-commerce shoppers: the case of COVID-19 
    Ramadan, Zahy; Farah, Maya; Abosag, Ibrahim; Sleiman, Alaa (2023-06-12)
    Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the ...
  • Typology of social media followers 
    Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig (2018-11-29)
    Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively ...
  • Value and relevance of customer endorsed Facebook advertising and social network satisfaction 
    Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom (2018-12-04)
  • What to believe, whom to blame, and when to share 
    Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy (2022-09-23)
    Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims ...

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