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Browsing AKSOB - Scholarly Publications by Author "Ourahmoune, Nacima"

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Browsing AKSOB - Scholarly Publications by Author "Ourahmoune, Nacima"

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  • Beauty salon- a marketplace icon 
    Ourahmoune, Nacima; El Jurdi, Hounaida (2020-03-16)
    Beautification rituals are powerful elements of consumer cultures that transcend time and place. In an age of “moral terrorism” to “invest” in the body as an imperative, beauty salons -a twentieth century invention- have ...
  • The march for gender equality of Algerian women: The struggle for spatial and historical recognition 
    Ourahmoune, Nacima; El Jurdi, Hounaida (2023-10-30)
    Social and political anti-government movements have been major headlines across the globe in recent years, with a noticeable participation of women. In the MENA region, such movements spanned Egypt, Tunisia, Algeria, and ...
  • Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring 
    Ourahmoune, Nacima; El Jurdi, Hounaida (Routledge, 2022)
    The marketing literature is rich in gender and feminist conceptualizations useful to unpack the understandings of market phenomena that involve social justice, power relations, and equality issues. In our field, these ...
  • ‘Revolution is a woman’ - the feminisation of the Arab spring 
    El Jurdi, Hounaida; Ourahmoune, Nacima (2021-02-02)
    Across the world there is an active, mass-based demand for an end to gendered injustice in all domains of our social, economic, political and cultural lives. Increasingly, scholars recognize the gendered nature of social ...

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