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Browsing SOB - Scholarly Publications by Author "Minor, Micheal"

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Browsing SOB - Scholarly Publications by Author "Minor, Micheal"

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  • Dagher, Grace; Kalliny, Morris; Minor, Micheal; De Los Santos, Gilberto (2016-05-24)
    This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide ...

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