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Browsing SOB - Scholarly Publications by Author "Loureiro, Sandra maria Correia"

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Browsing SOB - Scholarly Publications by Author "Loureiro, Sandra maria Correia"

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  • Itani, Omar S.; Kassar, Abdul-Nasser; Loureiro, Sandra maria Correia (2020-03-11)
    In today’s market, firms expect customers to not only consume their offerings, but also to market these offerings indirectly through different engagement behaviors. This study is conducted to examine factors that may drive ...

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