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Browsing SOB - Scholarly Publications by Author "Krush, Michael T."

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Browsing SOB - Scholarly Publications by Author "Krush, Michael T."

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  • Salesperson ambidexterity and customer satisfaction 
    Agnihotri, Raj; Gabler, Colin B.; Itani, Omar S.; Jaramillo, Fernando; Krush, Michael T. (2020-03-11)
    This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a ...
  • Social media and customer relationship management technologies 
    Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. (2022-01-07)
    Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their ...

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