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Browsing SOB - Scholarly Publications by Author "Kanso, Jana"

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Browsing SOB - Scholarly Publications by Author "Kanso, Jana"

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  • Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...

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