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Browsing SOB - Scholarly Publications by Author "Kanso, Jana"

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Browsing SOB - Scholarly Publications by Author "Kanso, Jana"

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  • Satisfying the online food crave 
    Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...
  • Zomato: shaping the future of food 
    Ramadan, Zahy; Kanso, Jana (2023-06-14)
    Learning outcomes The learning outcomes are as follows: 1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market; 2. ...

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