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Browsing AKSOB - Scholarly Publications by Author "Ghandour, Rajab"

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AI and learning experiences of international students studying in the UK: an exploratory case study

Arslan, Nihan; Haj Youssef, Moustafa; Ghandour, Rajab (2025-12-15)

Purpose This study aims to explore how artificial intelligence (AI) tools influence the academic success and adaptation of international students in higher education. It examines the benefits, challenges and ethical ...
The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience

Al Maassarani, Mohamad; Ghandour, Rajab; Haj Youssef, Moustafa (BAM, 2024-09)

The study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine ...

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