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Browsing SOB - Scholarly Publications by Author "Gabler, Colin B."

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Browsing SOB - Scholarly Publications by Author "Gabler, Colin B."

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  • Gabler, Colin B.; Agnihotri, Raj; Itani, Omar S. (2020-03-11)
    Purpose The purpose of this paper is to investigate guilt proneness as a prosocial salesperson trait and its impact on outcomes important to the firm, the customer as well as the salesperson. Specifically, the authors ...
  • Agnihotri, Raj; Gabler, Colin B.; Itani, Omar S.; Jaramillo, Fernando; Krush, Michael T. (2020-03-11)
    This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a ...

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