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Browsing SOB - Scholarly Publications by Author "Farah, Maya"

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Browsing SOB - Scholarly Publications by Author "Farah, Maya"

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  • The rise of the impulsive shopper 
    Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...
  • WhatsApp communication service 
    Mrad, Mona; Farah, Maya; Mehdi, Nour (2022-09-23)
    The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study ...

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