Browsing SOB - Scholarly Publications by Author "Abosag, Ibrahim"

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Browsing SOB - Scholarly Publications by Author "Abosag, Ibrahim"

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  • Ramadan, Zahy Bashir; Abosag, Ibrahim; Zabkar, Vesna
    Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies ...
  • Abosag, Ibrahim; Ramadan, Zahy B.; Baker, Tom; Zhongqi, Jin
    Social media brands may experience a lack of competitiveness and attraction due to the silent negative increase of customers' need for uniqueness (NFU). This is the result of a tension between the theory of brand congruence, ...
  • Farah, Maya F.; Abosag, Ibrahim
    Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product ...
  • Farah, Maya; Abosag, Ibrahim (Springer, )
    The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second ...
  • Ramadan, Zahy; Abosag, Ibrahim (Springer, )
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...

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