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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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Browsing SOB - Scholarly Publications by Author "Ramadan, Zahy"

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  • Typology of e-commerce shoppers: the case of COVID-19 
    Ramadan, Zahy; Farah, Maya; Abosag, Ibrahim; Sleiman, Alaa (2023-08-01)
    Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the ...
  • Typology of social media followers 
    Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig (2018-11-29)
    Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively ...
  • Value and relevance of customer endorsed Facebook advertising and social network satisfaction 
    Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom (2018-12-04)
  • What to believe, whom to blame, and when to share 
    Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy (2022-09-23)
    Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims ...
  • Zomato: shaping the future of food 
    Ramadan, Zahy; Kanso, Jana (2023-03-01)
    Learning outcomes The learning outcomes are as follows: 1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market; 2. ...

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