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SOB - Scholarly Publications

LAUR Repository

SOB - Scholarly Publications

 

Recent Submissions

  • Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Ieva, Marco (Springer, 2022-09-23)
  • Hasni, Muhammad Junaid Shahid; Farah, Maya F.; Adeel, Ifraaz (2022-09-23)
    Purpose This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt ...
  • Mrad, Mona; Farah, Maya; Mehdi, Nour (2022-09-23)
    The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study ...
  • Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy (2022-09-23)
    Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims ...
  • Mrad, Mona; Farah, Maya F.; Haddad, Stephanie (2022-09-23)
    Numerous designer luxury brands have been interested in creating co-branding partnerships with the fast-fashion retailer H&M. Despite the recognition by some researchers of the value of examining whether consumer reactions ...
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Itani, Omar S.; Chonko, Larry; Agnihotri, Raj (2022-01-27)
    Purpose The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, ...
  • Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; Itani, Omar S.; Agnihotri, Raj (2022-01-07)
    The nature of inside sales has shifted, increasing in autonomy, importance, and scope. Moreover, buyers are changing their preferences from face-to-face interactions to virtual-based relationships, leading to a future full ...
  • Itani, Omar S.; Kalra, Ashish; Chaker, Nawar N.; Singh, Rakesh (2022-01-07)
    Although the effects of salesperson social media use have recently received significant scholarly attention, there remains critical research gaps that, if addressed, can further broaden our understanding of the impact of ...
  • Freling, Traci H.; Yangb, Zhiyong; Saini, Ritesh; Itani, Omar S.; Abualsamh, Ryan Rashad (2022-01-07)
    The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence ...
  • Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. (2022-01-07)
    Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their ...
  • Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-01-03)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Farah, Maya F.; Mehdi, Nour I. (2022-01-03)
    The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps ...
  • Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...
  • Jizi, Mohammad; Nehme, Rabih; Melhem, Cynthia (2021-11-30)
    Purpose The Gulf Cooperation Council (GCC) countries form a unique socioeconomic environment that makes the conclusions of the prior literature not likely to be applicable. GCC countries have huge oil reserves, yet they ...
  • Ramadan, Zahy; Nsouli, Nour Zakaria (2021-09-29)
    Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a ...
  • Ramadan, Zahy B. (2021-09-28)
    The virtual assistants' market is drastically growing and is expected to reach $2.1 billion by 2020. Nonetheless, the quick expansion and high penetration of e-retailers’ AI ecosystem into the shopper's journey is still ...
  • Ramadan, Zahy B.; Farah, Maya F. (2021-09-28)
    Companies discovered throughout the years that in order to acquire, retain or grow clients, they should allow customers to take a more active role in the product or service creation. Customers have become so valued by ...
  • Ramadan, Zahy; Farah, Maya F.; Bou Saada, Rana (2021-09-23)
    Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes ...
  • Farah, Maya F.; Ramadan, Zahy B.; Shatila, Lama (2021-09-23)
    The aim of this paper is to investigate how the introduction of self-service replenishing tech devices affect consumer buying behaviour within their consumption communities. It assesses the potential customers and/or ...

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