• The Mediating Effect of Knowledge Sharing and Usage on Human Resource Practices and Innovative Behavior: Developing vs. Countries of Crisis 

  Sayegh, Nadeen; Sayegh, Niveen; Aad, Samar; Karkoulian, Silva (2024)

  As work contexts dynamically evolve, enhancing managerial human resource practices (HRP) becomes crucial to foster employee innovative behavior (IB) while promoting positive knowledge usage (KU) and sharing (KS). This paper ...
• Negotiating authenticity: Experiences of student influencers on social media 

  Raaper, Rille; Hardey, Mariann; Tiidenberg, Katrin; Aad, Samar (2024-10-28)

  Research has shown that contemporary youth face a variety of challenges, ranging from social belonging to striving towards perfection in body image and personal achievements in all areas of life. Student life is expected ...
• Generative AI: hopes, controversies and the future of faculty roles in education 

  Aad, Samar; Hardey, Mariann (2024-09-09)

  Purpose Generative artificial intelligence (GAI) has seen exponential growth in recent years due to its capability to generate original content through natural language processing and comprehensive language models. This ...
• Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers 

  Mrad, Mona; Ramadan, Zahy; Tóth, Zsófia; Nasr, Lina; Karimi, Sahar (2024-09-13)

  While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient ...
• The role of market-based transformative service initiatives in service inclusion of refugees 

  Eslami, Hossein; Kabadayi, Sertan; Kozah, Alcheikh Edmond (2023-08-15)

  Purpose This paper aims to empirically investigate the role of market-based transformative service initiatives (TSIs) during the refugee crisis and shed light on how such TSIs increase inclusion of refugees in service ...
• New sustainable product adoption: The role of economic and social factors 

  Eslami, Hossein; Krishnan, Trichy (2023-09-28)

  Sustainability has become a global issue of widespread concern and renewable energy sources are among the most important areas of sustainability research. The solar photovoltaic panel, as a new product, has shown promise ...
• The potential of urban distributed solar energy in transition economies: The case of Beirut city 

  Eslami, Hossein; Najem, Sara; Abi Ghanem, Dana; Ahmad, Ali (2021-02-10)

  In this paper, using Lebanon's capital, Beirut, as a case study, a methodology is proposed to assess the potential for solar photovoltaics (PV) in urban areas incorporating both economic and non-economic factors. Utilizing ...
• A flexible genetic algorithm-fuzzy regression approach for forecasting: The case of bitumen consumption 

  Azadeh, Ali; Kalantari, Mahdokht; Ahmadi, Ghazaleh; Eslami, Hossein (2019-03-05)

  Purpose Construction materials comprise a major part of the total construction cost. Given the importance of bitumen as a fundamental material in construction projects, it is imperative to have an accurate forecast of its ...
• Location optimization of municipal solid waste considering health, safety, environmental, and economic factors 

  Azadeh, Ali; Ahmadzadeh, Kimia; Eslami, Hossein (2018-06-14)

  Selecting appropriate sites for municipal solid waste (MSW) is a challenging problem for urban communities and has economic and environmental implications. This paper proposes a mathematical optimization model to solve the ...
• ‘Revolution is a woman’ - the feminisation of the Arab spring 

  El Jurdi, Hounaida; Ourahmoune, Nacima (2021-02-02)

  Across the world there is an active, mass-based demand for an end to gendered injustice in all domains of our social, economic, political and cultural lives. Increasingly, scholars recognize the gendered nature of social ...
• Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo 

  Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida; Appau, Samuelson; Belk, Russell; Rinallo, Diego (2023-04-06)

  Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching the sacred can be ...
• “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay 

  El Jurdi, Hounaida; Moufahim, Mona; Dekel, Ofer (2021-01-19)

  Purpose This research is positioned at the intersection of youth subculture consumption and religious affiliation, through the study of observant Muslim women involved in the highly engaging and codified activity of ...
• Cultural norms and the marketplace: favor economies in the Arab world 

  El Jurdi, Hounaida; Houjeir, Roudaina (2020-03-11)

  Purpose Recent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such relationships. This paper aims to draw ...
• Beauty salon- a marketplace icon 

  Ourahmoune, Nacima; El Jurdi, Hounaida (2020-03-16)

  Beautification rituals are powerful elements of consumer cultures that transcend time and place. In an age of “moral terrorism” to “invest” in the body as an imperative, beauty salons -a twentieth century invention- have ...
• Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring 

  Ourahmoune, Nacima; El Jurdi, Hounaida (Routledge, 2022)

  The marketing literature is rich in gender and feminist conceptualizations useful to unpack the understandings of market phenomena that involve social justice, power relations, and equality issues. In our field, these ...
• Guest editorial: Sacred journeys: moving in, out and around sacred spaces 

  Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida (2023-04-06)

  First paragraph: Humanity’s insatiable thirst for travel has been recorded across the disciplinary spectrum for millennia, from historical accounts of the brave explorers of our past to anthropological, zoological and ...
• Mirror, mirror: national identity and the pursuit of beauty 

  El Jurdi, Hounaida; Smith, Sandra (2018-01-08)

  Purpose This research aims to draw on social identity theory (SIT) and social comparison theory (SCT) to examine how social and cultural contexts influence the construction and pursuit of beauty ideals. Design/method ...
• The march for gender equality of Algerian women: The struggle for spatial and historical recognition 

  Ourahmoune, Nacima; El Jurdi, Hounaida (2023-10-30)

  Social and political anti-government movements have been major headlines across the globe in recent years, with a noticeable participation of women. In the MENA region, such movements spanned Egypt, Tunisia, Algeria, and ...
• Harnessing the Power of Religion: Broadening Sustainability Research and Practice in the Advancement of Ecology 

  El Jurdi, Hounaida A.; Batat, Wided; Jafari, Aliakbar (2016-10-11)

  Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ ...
• When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse 

  Farah, Maya F.; Ramadan, Zahy; Nassereddine, Yaman (2024-08-06)

  Generative artificial intelligence technologies are transforming brand-customer interactions by offering highly personalized and dynamic virtual experiences. This underscores the importance of studying their significant ...

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