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Browsing SoAS - Theses and Dissertations by Subject "Customer relations -- Management -- Data processing"

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Browsing SoAS - Theses and Dissertations by Subject "Customer relations -- Management -- Data processing"

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  • Mining airline data for CRM strategies. (c2006) 
    Maalouf, Lena (Lebanese American University, 2011-10-17)
    In today's competitive climate, Customer Relationship Management (CRM) has become an essential component in the airline business strategies. Building CRM in the airline industry requires a comprehensive view of customer ...

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