.

Recently added

LAUR Repository

Adnan Kassar School of Business: Recent submissions

  • Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness 
    Farah, Maya F.; Ramadan, Zahy B. (2020-03-06)
    The growth of new technological innovations has given rise to a highly digitized retailing world that is re-defining the consumer purchase journey. Innovations, such as Amazon's Alexa, Dash-buttons (physical and virtual), ...
  • Fast‐food addiction and anti‐consumption behaviour 
    Farah, Maya F.; Shahzad, Muhammad Faisal (2020-03-06)
    This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, ...
  • How do consumers think about hybrid products? Computer wearables have an identity problem 
    Nieroda, Marzena E.; Mrad, Mona; Solomon, Micheal R. (2020-01-16)
    Hybrid products, as exemplified by Apple or Fitbit wearables, claim features of different product categories (i.e., a technology and a fashion item). As these products develop, marketers find it challenging to position and ...
  • Comorbidity of compulsive buying and brand addiction 
    Mrad, Mona; Chi Cui, Charles (2020-01-16)
    While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct ...
  • Brand–brand relational moments 
    Ramadan, Zahy B. (2020-01-16)
    Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands ...
  • Brand addiction 
    Mrad, Mona; Chi Cui, Charles (2020-01-16)
    Purpose: This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE). Design/methodology/approach The authors used focus-group results to define brand addiction and generate ...
  • Brand addiction 
    Chi Cui, Charles; Mrad, Mona; Hogg, Margaret K. (2020-01-16)
    Brand addiction is one of the most important ways that consumers engage with brands. Other types of consumer-brand relationships include brand attachment, brand love, brand loyalty, brand passion and brand trust. This study ...
  • Information asymmetry and dividend policy of Sarbanes-Oxley Act 
    Harakeh, Mostafa; Matar, Ghida; Sayour, Nagham (2020-01-13)
    Purpose The literature of financial economics documents a causal relationship between the level of information asymmetry in the firm and its dividend policy. Nevertheless, this relationship suffers endogeneity problems ...
  • Gender Differences in Executive Compensation on British Corporate Boards 
    Al-Shaer, Habiba; Harakeh, Mostafa (2020-01-13)
    We exploit the effectiveness of the Davies Report (2011), which urged FTSE 350 companies to increase female representation on corporate boards to examine the potential effect that this may have on the gender pay differential ...
  • Female directors, earnings management, and CEO incentive compensation 
    Harakeh, Mostafa; El-Gammal, Walid; Matar, Ghida (2020-01-10)
    This study examines the effect of the exogenous increase in the presence of female directors on FTSE350 corporate boards in the UK, as mandated by the Davies Report (2011), on the association between earnings management ...
  • The differential impact of IFRS adoption on aspects of seasoned equity offerings in the UK and France 
    Harakeh, Mostafa; Lee, Edward; Walker, Martin (2020-01-10)
    We examine the potential for IFRS to influence the market for SEOs in the UK and France. The divergence between the UK domestic accounting standards and IFRS is minor (low-divergence firms) whereas domestic accounting ...
  • Classification, purpose, enablers of lean dimensions at automotive manufacturing industry 
    El-Khalil, Raed (IEOM Society International, 2019-12-13)
    he purpose of this paper is to create a comprehensive list of lean tools that prioritizes and assigns the level of implementationof these toolsbased on manufacturing strategy objectives. This empirical research utilized ...
  • Employment-at-will 
    El-Zahr, Sarwat; Fakih, Khodr; El-Khalil, Raed (2019-12-09)
    People have the right to work in a safe and secure environment. This concept is clearly conveyed by many international conventions and treaties. For example, Article 23.1 of the United Declaration of Human Rights stipulated ...
  • The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing 
    Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. (2019-12-09)
    Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and ...
  • The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities 
    Ramadan, Zahy B.; Farah, Maya F.; Daouk, Shireen (2019-12-05)
    In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service ...
  • Methodological issues in accounting research 
    Hoque, Zahirul (Spiramus Press, 2019-12-03)
  • Organizing through empathy 
    Pavlovich, Kathryn; Krahnke, Keiko (Routledge, 2019-12-03)
  • Exploring the reverse mentoring-engagement relationship. (c2019) 
    Estepan, Talar (Lebanese American University, 2019-11-26)
    Purpose: Reverse Mentoring programs are crucial in any institution. This is largely because it’s a win-win situation for the three parties involved: namely, the mentee will gain inspiration and at the same time the mentor ...
  • Cyber law in lebanon. (c2019) 
    Soueid, Fatima Ali (Lebanese American University, 2019-11-25)
    The last decade has seen a profuse growth in electronic financial transactions obliging banks to globalize and to constantly keep up with the latest technological developments while imperiling greater online exposure. As ...
  • Customers' need for uniqueness theory versus brand congruence theory 
    Abosag, Ibrahim; Ramadan, Zahy B.; Baker, Tom; Zhongqi, Jin (2019-09-24)
    Social media brands may experience a lack of competitiveness and attraction due to the silent negative increase of customers' need for uniqueness (NFU). This is the result of a tension between the theory of brand congruence, ...

Search LAUR


Advanced Search

Browse

My Account