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Adnan Kassar School of Business: Recent submissions

  • Handle with Care 
    Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Salesperson moral identity and value co-creation 
    Itani, Omar S.; Chonko, Larry; Agnihotri, Raj (2022-01-27)
    Purpose The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, ...
  • Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance 
    Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; Itani, Omar S.; Agnihotri, Raj (2022-01-07)
    The nature of inside sales has shifted, increasing in autonomy, importance, and scope. Moreover, buyers are changing their preferences from face-to-face interactions to virtual-based relationships, leading to a future full ...
  • “Because you are a part of me” 
    Itani, Omar S.; Kalra, Ashish; Chaker, Nawar N.; Singh, Rakesh (2022-01-07)
    Although the effects of salesperson social media use have recently received significant scholarly attention, there remains critical research gaps that, if addressed, can further broaden our understanding of the impact of ...
  • When poignant stories outweigh cold hard facts 
    Freling, Traci H.; Yangb, Zhiyong; Saini, Ritesh; Itani, Omar S.; Abualsamh, Ryan Rashad (2022-01-07)
    The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence ...
  • Social media and customer relationship management technologies 
    Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. (2022-01-07)
    Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their ...
  • Consumer ethnocentrism and consumer animosity 
    Farah, Maya F.; Mehdi, Nour I. (2022-01-03)
    The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps ...
  • Satisfying the online food crave 
    Farah, Maya F.; Ramadan, Zahy; Kanso, Jana (2022-01-03)
    The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage ...
  • Board gender diversity and firms' social engagement in the Gulf Cooperation Council (GCC) countries 
    Jizi, Mohammad; Nehme, Rabih; Melhem, Cynthia (2021-11-30)
    Purpose The Gulf Cooperation Council (GCC) countries form a unique socioeconomic environment that makes the conclusions of the prior literature not likely to be applicable. GCC countries have huge oil reserves, yet they ...
  • Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East 
    Ramadan, Zahy; Nsouli, Nour Zakaria (2021-09-29)
    Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a ...
  • “Alexafying” shoppers 
    Ramadan, Zahy B. (2021-09-28)
    The virtual assistants' market is drastically growing and is expected to reach $2.1 billion by 2020. Nonetheless, the quick expansion and high penetration of e-retailers’ AI ecosystem into the shopper's journey is still ...
  • Influencing the influencers 
    Ramadan, Zahy B.; Farah, Maya F. (2021-09-28)
    Companies discovered throughout the years that in order to acquire, retain or grow clients, they should allow customers to take a more active role in the product or service creation. Customers have become so valued by ...
  • Fooled in the relationship 
    Ramadan, Zahy; Farah, Maya F.; Bou Saada, Rana (2021-09-23)
    Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes ...
  • The examination of self-service replenishing solutions' potential 
    Farah, Maya F.; Ramadan, Zahy B.; Shatila, Lama (2021-09-23)
    The aim of this paper is to investigate how the introduction of self-service replenishing tech devices affect consumer buying behaviour within their consumption communities. It assesses the potential customers and/or ...
  • Harnessing the power within 
    Itani, Omar S.; Chaker, Nawar N. (2021-09-08)
    The purpose of this research is to examine the notion of salesperson moral identity as a prosocial individual trait and its associated effects on customer and coworker relationships. In addition, this study examines the ...
  • Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services 
    Itani, Omar S.; Hollebeek, Linda D. (2021-09-08)
    Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper ...
  • The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being 
    Naveed, Muhammad; Farah, Maya F.; Hasni, Muhammad Junaid Shahid (2021-04-20)
    Purpose: Based on transformative service research (TSR), the study explores the mechanisms by which a firm’s information transparency influences a retail investor’s perceived financial wellbeing. It proposes a model ...
  • Corporate Governance, Disclosure Content and Shareholder Value 
    Jizi, Mohammad (University of Durham, 2021-02-10)
    The recent financial crisis was the largest shock to the financial system in decades. Its implications on banks' performance, corporate image and stakeholders' trust are of a high concern for all interested parties. Banks ...
  • Fraud 
    Jizi, Mohammad; Nehme, Rabih; EL Hout, Rofayda (2021-02-10)
    Because of the recent collapse of several major companies, investors' confidence in audited financial statements has decreased significantly. Fraud has been a major topic among many scholars and stakeholders due to its ...
  • CEO gender and managerial entrenchment 
    Dah, Mustafa A.; Jizi, Mohammad I.; Kebbe, Reem (2021-02-10)
    This paper investigates the effect of gender on managerial authority and control over firms. The study examines S&P 1500 firms for the period of 1999–2014. Our findings suggest that accounting performance, firm value, CEO ...

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