Browsing Adnan Kassar School of Business by Subject "Marketing"

Now showing items 1-6 of 6

Advertising and branding

Unknown author (IGI Global, 2018-03-20)

Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done ...
Le marketing face aux theories economiques

Fahed-Sreih, Josiane (Université Panthéon-Sorbonne (Paris), 2018-04-12)

Dans un contexte liberal concurrentiel, l'apparition du marketing s'est faite en tenant compte des objectifs de l'entreprise. Ce sont des objectifs qui ne visent plus directement les profits a court terme mais des objectifs ...
Marketing for nonprofit organizations. (c1994)

Raydan, Karim (2011-05-18)
Marketing Strategy in the Age of the Omni-Moment of Truth

Unknown author (Independently published, 2018-11-30)
Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

Abosag, Ibrahim; Farah, Maya (Springer, 2018-03-15)

The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second ...
Strategie trading company (STC). (c1994)

Rbeiz, Marc (2011-05-10)

The basic underlying concept of marketing can be stated as "The collection of activities undertaken by a firm to relate profitably to its market". This is made possible through the firm: - Examining its potential buyers ...

Now showing items 1-6 of 6

Search LAUR