.

Browsing Adnan Kassar School of Business by Subject "Branding (Marketing)"

LAUR Repository

Browsing Adnan Kassar School of Business by Subject "Branding (Marketing)"

Sort by: Order: Results:

  • Advertising and branding 
    Unknown author (IGI Global, 2018-03-20)
    Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done ...
  • Can "Whatsapp" be the new luxury "app"? (c2018) 
    Mehdi, Nour I. (Lebanese American University, 2018-10-09)
    Although Internet growth and social media expansion have a significant impact on the luxury fashion industry, studies tackling the latter subjects are still limited in number and scope. As the luxury market reached saturation ...

Search LAUR


Advanced Search

Browse

My Account