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Browsing Adnan Kassar School of Business by Author "Ramadan, Zahy B."

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Browsing Adnan Kassar School of Business by Author "Ramadan, Zahy B."

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  • An adapted TPB approach to consumers’ acceptance of service-delivery drones 
    Ramadan, Zahy B.; Farah, Maya F.; Mrad, Mona (2018-03-15)
    Organisations and marketers have long debated the consumer–brand relationship. Theorising related to this debate led to self-service technologies, which were implemented to both reduce costs and increase productivity by ...
  • The advent of the ‘social moment of truth’ in online communities 
    Ramadan, Zahy B.; Farah, Maya F. (2018-03-15)
    Social networking sites’ current domination as a relationship-building platform with consumers is causing brand owners to lose power. Concurrently, retailers have significantly increased their social presence to influence ...
  • “Alexafying” shoppers 
    Ramadan, Zahy B. (2021-09-28)
    The virtual assistants' market is drastically growing and is expected to reach $2.1 billion by 2020. Nonetheless, the quick expansion and high penetration of e-retailers’ AI ecosystem into the shopper's journey is still ...
  • Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market 
    Ramadan, Zahy B.; Farah, Maya F.; Kassab, Danielle (2019-09-23)
    The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's trust and love ...
  • Brand–brand relational moments 
    Ramadan, Zahy B. (2020-01-16)
    Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands ...
  • Customers' need for uniqueness theory versus brand congruence theory 
    Abosag, Ibrahim; Ramadan, Zahy B.; Baker, Tom; Zhongqi, Jin (2019-09-24)
    Social media brands may experience a lack of competitiveness and attraction due to the silent negative increase of customers' need for uniqueness (NFU). This is the result of a tension between the theory of brand congruence, ...
  • Disruptions versus more disruptions 
    Farah, Maya F.; Ramadan, Zahy B. (2018-03-15)
    Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Amazon, known for its progressive usage of technology, launched the Dash Button, ...
  • The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities 
    Ramadan, Zahy B.; Farah, Maya F.; Daouk, Shireen (2019-12-05)
    In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service ...
  • The examination of self-service replenishing solutions' potential 
    Farah, Maya F.; Ramadan, Zahy B.; Shatila, Lama (2021-09-23)
    The aim of this paper is to investigate how the introduction of self-service replenishing tech devices affect consumer buying behaviour within their consumption communities. It assesses the potential customers and/or ...
  • The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing 
    Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. (2019-12-09)
    Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and ...
  • Fashionable stereotypes and evolving trends in the United Arab Emirates 
    Ramadan, Zahy B.; Mrad, Mona (2018-11-29)
    Abayas, predominantly stereotyped as religious and conservative outfits, have experienced a significant transformation in the last few years in the Middle East, shifting from a plain and demure garment that signified ...
  • Influencing the influencers 
    Ramadan, Zahy B.; Farah, Maya F. (2021-09-28)
    Companies discovered throughout the years that in order to acquire, retain or grow clients, they should allow customers to take a more active role in the product or service creation. Customers have become so valued by ...
  • The Pokémonisation of the first moment of truth 
    Ramadan, Zahy B.; Farah, Maya F. (2018-03-15)
    The gamification of retail, helped essentially by the development of augmented reality, is hailed today as being the reverser of declining retail sales trends. With the rapid expansion and adoption of the Pokémon Go augmented ...
  • Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness 
    Farah, Maya F.; Ramadan, Zahy B. (2020-03-06)
    The growth of new technological innovations has given rise to a highly digitized retailing world that is re-defining the consumer purchase journey. Innovations, such as Amazon's Alexa, Dash-buttons (physical and virtual), ...

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