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Browsing Adnan Kassar School of Business by Author "Ramadan, Zahy"

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Browsing Adnan Kassar School of Business by Author "Ramadan, Zahy"

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  • Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry? 
    Ramadan, Zahy; Farah, Maya; Al Rahbany, Norma (2023-11-01)
    Purpose Following the changes in consumer behavior in the hospitality industry due to the Covid-19 pandemic, Amazon launched “Explore”, an interactive livestreaming customized service that connects users with hosts ...
  • Computer-generated influencers: the rise of digital personalities 
    Mrad, Mona; Ramadan, Zahy; Nasr, Lina Issam (2022-07-04)
    Purpose The purpose of this study is to identify the key components pertaining and governing a Computer-Generated Influencer’s (CGI’s) identity and explores and analyzes the ensuing relationship between the CGI and its ...
  • The democratization of intangible luxury 
    Ramadan, Zahy (2019-09-24)
    Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected ...
  • Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis 
    Farah, Maya F.; Ramadan, Zahy; Sammouri, Wissam; Tawk, Patricia (Springer, 2024-06-20)
    Luxury brands have been hesitant to embrace social media to a full extent; yet, the COVID-19 pandemic prompted many companies to accelerate their adoption of digital strategies. For the first time, fashion show presentations ...
  • Engaging with omnichannel brands: the role of consumer empowerment 
    Itani, Omar S.; Loureiro, Sandra Maria Correia; Ramadan, Zahy (2023-01-31)
    Purpose This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement. Design/methodology/approach Survey data ...
  • The examination of social and service relational aspects on customers' retention 
    Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa (Springer, 2023-05-20)
    Consumers are increasingly joining social networking sites (SNS) where they build online relationships with friends and brands they engage with. While SNS related studies are growing, the Middle East region still lacks a ...
  • The Examination of Tech Disruptions’ Patterns on the Consumer Journey 
    Farah, Maya F.; Ramadan, Zahy; Yunis, Manal (Springer, 2022-09-23)
    The integration of new technologies into the lives of consumers has caused significant changes in their journey, while directly altering consumers’ moment of truth. This study proposes a theoretical framework depicting ...
  • Examining the dilution of the consumer-brand relationship on Facebook 
    Ramadan, Zahy (2018-11-29)
    Purpose Brands have been progressively using social networking sites, namely, Facebook, as part of their strategy to engage their consumers and ultimately build long-term relationships with them. Nonetheless, with the ...
  • Fooled in the relationship 
    Ramadan, Zahy; Farah, Maya F.; Bou Saada, Rana (2021-09-23)
    Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes ...
  • From Amazon.com to Amazon.love 
    Ramadan, Zahy; Farah, Maya F.; El Essrawi, Lea (2021-01-05)
    The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in ...
  • From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities 
    Nassereddine, Yaman; Ramadan, Zahy; Farah, Maya F. (2025-01-01)
    Many industries today acknowledge the unique needs of consumers with physical disabilities. The beauty industry, in particular, has been developing new offerings to cater to this specific market. This study aims to examine ...
  • The gamification of trust 
    Ramadan, Zahy (2018-11-29)
    Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating ...
  • Handle with Care 
    Farah, Maya F.; Mrad, Mona; Ramadan, Zahy; Hamdane, Houssam (Springer, 2022-02-18)
    The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order ...
  • Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? 
    Ramadan, Zahy; Abosag, Ibrahim; Gadalla, Eman (Springer, 2023-04-29)
    Online consumer experience has been the focus of recent studies as an enabler to sharing commerce. Consumer experiences are key facilitators for consumers’ social sharing of commerce. Nonetheless, as consumers have become ...
  • Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites 
    Ramadan, Zahy; Farah, Maya F.; Abosag, Ibra; Dahi, Batule (Springer, 2024-06-20)
    Brand connections are one of the key marketing fields that have seen growth through social networking sites (SNS). The literature agrees that SNS users have positive relationships with their favorite brands based on their ...
  • Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East 
    Ramadan, Zahy; Nsouli, Nour Zakaria (2021-09-29)
    Purpose With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a ...
  • Marketing in the metaverse era: toward an integrative channel approach 
    Ramadan, Zahy (2023-03-17)
    The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the metaverse, a virtual parallel world ...
  • Mind the gap: virtual fashion shows and generational disparities 
    Farah, Maya F.; Ramadan, Zahy; Nassereddine, Yaman (2025-04-16)
    The fashion industry has experienced a digital transition while embracing innovative technologies, such as virtual reality and augmented reality, in order to improve the customer experience. Virtual fashion shows have been ...
  • The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT) 
    Ramadan, Zahy (2024-07-19)
    Purpose The development of the next Web 3.0 digital generation will be built on a decentralized society and blockchain technologies such as non-fungible tokens (NFTs) and “soulbound tokens” (SBTs). These technologies will ...
  • The rise of the impulsive shopper 
    Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...

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