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Browsing Adnan Kassar School of Business by Author "Mahdi, Ali"

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Browsing Adnan Kassar School of Business by Author "Mahdi, Ali"

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  • The Impact of Fake News on Brands and Social Media. (c2018) 
    Mahdi, Ali (Lebanese American University, 2019-04-16)
    Brands have found themselves in a post-fact era in which truthiness is a main determinant of news truthfulness while factuality is rendered a less relevant criterion. The speed, reach, and believability of false information ...
  • What to believe, whom to blame, and when to share 
    Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy (2022-09-23)
    Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims ...

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