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Browsing Adnan Kassar School of Business by Author "Kalliny, Morris"

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Browsing Adnan Kassar School of Business by Author "Kalliny, Morris"

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  • The Impact of Cultural Differences and Religion on Television Advertising 
    Dagher, Grace; Kalliny, Morris; Minor, Michael S. (American Marketing Association, 2017-09-13)
    The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content ...
  • Television Advertising in the Arab World 
    Dagher, Grace; Kalliny, Morris; Minor, Micheal; De Los Santos, Gilberto (2016-05-24)
    This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide ...

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