.

Browsing Adnan Kassar School of Business by Author "Farah, Maya"

LAUR Repository

Browsing Adnan Kassar School of Business by Author "Farah, Maya"

Sort by: Order: Results:

  • Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty 
    Abosag, Ibrahim; Farah, Maya (Springer, 2018-03-15)
    The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second ...
  • The rise of the impulsive shopper 
    Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...
  • Typology of e-commerce shoppers: the case of COVID-19 
    Ramadan, Zahy; Farah, Maya; Abosag, Ibrahim; Sleiman, Alaa (2023-06-12)
    Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the ...
  • WhatsApp communication service 
    Mrad, Mona; Farah, Maya; Mehdi, Nour (2022-09-23)
    The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study ...

Search LAUR


Advanced Search

Browse

My Account