• Sales team value co-creation in turbulent markets: the role of team learning and agility 

  Inyang, Eddie; Itani, Omar S.; Alnakhli, Hayam; White, Juliana (2023-09-18)

  Value co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and ...
• Ecolabel persuasion effect across cultures: a comprehensive meta-analysis 

  Velasco, Franklin; Itani, Omar S.; Cajina, Paul (2024-11-29)

  Purpose Companies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks a consensus on the effectiveness ...
• Sustainability and professional sales: a review and future research agenda 

  Gabler, Colin B.; Landers, V. Myles; Itani, Omar S. (2023-09-18)

  Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic ...
• How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities 

  Itani, Omar S.; Kalra, Ashish; Rostami, Amin (2024-04)

  The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how ...
• Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication 

  Dahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda D.; Eslami, Hossein; Kassar, Abdul-Nasser (2025-01-27)

  While the CSR literature proliferates, understanding the effects of chiefly proactive (vs. chiefly reactive) CSR activities on customers' brand identification and brand love lags, leaving managers in the dark. To illuminate ...
• Positive affect and self-care mediate the relationship between trait emotional intelligence and academic engagement in Lebanese undergraduates: Lessons learned from an online setting 

  Sanchez-Ruiz, Maria-Jose; Khalaf, Tatiana; Tadros, Natalie; Nauffal, Diane; Nader, Joelle; Diab, Rula; Akle, Barbar; Nassar, Elma (2024)

  We thank Saria Bechara, Tracy Chemaly, Monah Hassanieh, Christelle Kahale, Meiya Saad and Yasmina Yared for their contribution to the review of the manuscript. Maria-Jose Sanchez-Ruiz's work was supported by Ramón y Cajal ...
• Organizational cultures of higher education institutions operating amid turbulence and an unstable environment: the Lebanese case 

  Nauffal, Diane; Nader, Joelle (2022-08)

  This paper seeks to categorize and analyze the organizational culture and organizational culture components – leadership style, decision-making modes, standards of performance, evaluation strategies, perception of students, ...
• The interplay of morality, emotional labor, and customer injustice: How salesperson experiences shape job satisfaction 

  Itani, Omar S.; Gabler, Colin B.; Kalra, Ashish; Bakeshloo, Khashayar Afshar; Agnihotri, Raj (2024-12-05)

  Despite the significant role emotions play in business-to-business (B2B) sales transactions, the impact of salesperson emotional labor on well-being, specifically job satisfaction, has garnered limited attention. To address ...
• How Does Cultural Upbringing Influence How University Students in the Middle East Utilize ChatGPT Technology? 

  Aad, Samar; Dagher, Grace K.; Hardey, Mariann (2024-12-06)

  The Middle East, with its diverse cultures and adherence to social norms, offers a relevant case study for exploring the current research question. Using established theories of social interaction and technology acceptance, ...
• The Mediating Effect of Knowledge Sharing and Usage on Human Resource Practices and Innovative Behavior: Developing vs. Countries of Crisis 

  Sayegh, Nadeen; Sayegh, Niveen; Aad, Samar; Karkoulian, Silva (2024)

  As work contexts dynamically evolve, enhancing managerial human resource practices (HRP) becomes crucial to foster employee innovative behavior (IB) while promoting positive knowledge usage (KU) and sharing (KS). This paper ...
• Negotiating authenticity: Experiences of student influencers on social media 

  Raaper, Rille; Hardey, Mariann; Tiidenberg, Katrin; Aad, Samar (2024-10-28)

  Research has shown that contemporary youth face a variety of challenges, ranging from social belonging to striving towards perfection in body image and personal achievements in all areas of life. Student life is expected ...
• Generative AI: hopes, controversies and the future of faculty roles in education 

  Aad, Samar; Hardey, Mariann (2024-09-09)

  Purpose Generative artificial intelligence (GAI) has seen exponential growth in recent years due to its capability to generate original content through natural language processing and comprehensive language models. This ...
• Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication 

  Dahrouj, Rasha (Lebanese American University, 2024-05-20)

  The effectiveness of CSR in yielding favorable customer-based outcomes has been drawn into question, as many CSR activities have failed to deliver positive (e.g., engagement-based/relational) results, yielding an important ...
• The Impact of Talent Management on Intention to Stay: The Mediating Role of Justice 

  ElHayek, Rachelle Tannios (Lebanese American University, 2024-05-10)

  Organizations are now focusing on making people want to stay with their company more than ever. However, more research needs to be done on how talent management (TM) methods affect the desire to stay put. The purpose of ...
• The Impact of Cash Holdings on Corporate Performance during the COVID-19 Pandemic: Global Insights 

  Basset, Michelle (Lebanese American University, 2024-05-14)

  This study investigates the effect of cash holdings on firm performance during the unprecedented challenges and disruptions caused by the Coronavirus disease (COVID-19) pandemic, which profoundly affected global economies ...
• Impact of ICT on Business Continuity and Sustainable Performance: Mediating role of Digital Transformation Culture 

  Mikhael, Michael (Lebanese American University, 2024-05-06)

  This research investigates the adoption and utilization of Information and Communication Technologies and its relevance to business continuity. Additionally, it investigates sustainable performance dimensions and their ...
• Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers 

  Mrad, Mona; Ramadan, Zahy; Tóth, Zsófia; Nasr, Lina; Karimi, Sahar (2024-09-13)

  While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient ...
• Employer Perspectives: Essential Qualities for Business Graduates in the Middle East 

  Salha, Maggie (Lebanese American University, 2024-04-05)

  Employers are shifting their focus from employee technicians to knowledge professionals, requiring new competencies like communication, interpersonal skills, critical thinking, problem-solving, emotional intelligence, ...
• The Individual and Organizational Factors That Contribute to The Decision of Knowledge Hiding and Their Effect On the Organization 

  Salman, Haneen Samer (Lebanese American University, 2024-04-22)

  This thesis aims at addressing the relationship between knowledge hiding and the factors that affect it within the organization. It investigated why workers may hide knowledge from colleagues to succeed. The data collection ...
• The role of market-based transformative service initiatives in service inclusion of refugees 

  Eslami, Hossein; Kabadayi, Sertan; Kozah, Alcheikh Edmond (2023-08-15)

  Purpose This paper aims to empirically investigate the role of market-based transformative service initiatives (TSIs) during the refugee crisis and shed light on how such TSIs increase inclusion of refugees in service ...

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