Purpose
This study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role of perceived safety in the relationship ...
Itani, Omar S.; Loureiro, Sandra Maria Correia; Ramadan, Zahy(2023-01-24)
Purpose
This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement.
Design/methodology/approach
Survey data ...
Zayter, Firas(Lebanese American University, 2022-08-02)
This thesis aims at offering a comprehensive in-depth study on the practicality of introducing a Social Enterprise legal framework in the current Lebanese socio-political status and try answering the following two ...
Ibrahim, Fatima(Lebanese American University, 2022-07-26)
The purpose of this study is to investigate the relationship between digital transformation and employee readiness as well as to job performance and to investigate the role employee readiness and job satisfaction play in ...
Oueidat, Dalia(Lebanese American University, 2022-08-07)
One of the main issues discussed in today’s dynamic world is talent acquisition. Matching job seekers with the right job is considered one of the main concerns for HR managers. Human Resource Analytics has proven its ...
Abou Tarieh, Carolina(Lebanese American University, 2022-07-05)
The main aim of this research is to examine the impact of Training on firm performance. The overall objective of any organization is to enhance and facilitate the business processes, and this is done through the enhancement ...
Khazaal, Ahmad(Lebanese American University, 2022-07-22)
In line with the World’s fast-growing pace, companies are in dire need of proving themselves, especially in this extremely competitive market. Employees had and always will have a crucial role in the success rate and the ...
El Awar, Katia(Lebanese American University, 2022-07-31)
In these times of uncertainty in which change is the only constant, sustaining one’s business and succeeding in a competitive market has been challenging. Innovative work behavior has become increasingly critical, and ...
Dia, Lynn(Lebanese American University, 2022-07-29)
Attracting the right people is not the only challenge, however, the main challenge is to find a way to engage and retain talented employees. This study aims to examine the relationship between training, employee engagement ...
Al Sous, Nada(Lebanese American University, 2022-08-13)
An organization encompasses social interactions and emotional norms that coordinate the behaviors and outcomes of its people. Nonetheless, how can an organization ensure that employees from diverse backgrounds, interests, ...
Badran, Nadwa(Lebanese American University, 2022-07-26)
Myriad are the factors that can lead to either high or low organizational performance. Variables that have shown in literature to impact company performance include power, conflict, trust and authority. This study’s aim ...
Salha, Reem(Lebanese American University, 2022-07-27)
Companies focus on creating economic value for their shareholders while they ignore the negative impact of their activities on the environment and society. Hence, sustainability is becoming a crucial subject to the world ...
El Hajjar, Ornina(Lebanese American University, 2022-08-02)
Throughout the years, the world have witnessed many milestones that re-wrote history. From the industrial revolution to the creation of the first computer, every technological invention drastically changed our way of life. ...
The response from many firms to the recent COVID-19 crisis underscores a more fundamental and overarching question: How should salespeople and their firms prepare for and respond to sales crises more generally? In response, ...
Bou Rached, Nicole(Lebanese American University, 2022-07-27)
In today’s competitive business environment, innovation has become a necessity for organizations to survive and achieve strategic objectives. To this end, the growing body of research has concentrated on the role of policies, ...
Aoun-Noujaim, Grace(Lebanese American University, 2021-08-27)
The coronavirus outbreak is affecting hundreds of millions of people around the world. Decision makers face tremendous hurdles with people confined to their homes and economies effectively shutting down. The pandemic has ...
Gabler, Colin B.; Itani, Omar S.; Agnihotri, Raj(2022-10-24)
Corporate environmental ethics has moved from a niche issue within business strategy to a potential source of competitive advantage. Firms, however, are comprised of individuals who vary in their personal beliefs regarding ...
Purpose
This study aims to develop and test a process model of the effect of social media use by business-to-business (B2B) salespeople on their value cocreation and cross/upselling performance. Adopting a research ...
This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through buyers' signaling of observable and unobservable supplier characteristics on the Alibaba e-commerce platform. ...