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Adnan Kassar School of Business

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Adnan Kassar School of Business

 

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  • sibai, sawsan
  • Nieroda, Marzena E.; Mrad, Mona; Solomon, Micheal R.
    Hybrid products, as exemplified by Apple or Fitbit wearables, claim features of different product categories (i.e., a technology and a fashion item). As these products develop, marketers find it challenging to position and ...
  • Mrad, Mona; Chi Cui, Charles
    While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct ...
  • Ramadan, Zahy B.
    Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands ...
  • Mrad, Mona; Chi Cui, Charles
    Purpose: This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE). Design/methodology/approach The authors used focus-group results to define brand addiction and generate ...
  • Chi Cui, Charles; Mrad, Mona; Hogg, Margaret K.
    Brand addiction is one of the most important ways that consumers engage with brands. Other types of consumer-brand relationships include brand attachment, brand love, brand loyalty, brand passion and brand trust. This study ...
  • Karkoulian, Silva; Srour, Jordan; Messarra, Leila Canaan
    Purpose Engaged employees are a critical asset in any business. This is largely because engaged employees tend to proffer innovative solutions to complex problems in the workplace. The purpose of this paper is to examine ...
  • Harakeh, Mostafa; Matar, Ghida; Sayour, Nagham
    The literature of financial economics documents a causal relationship between the level of information asymmetry in the firm and its dividend policy. The agency theory and the pecking order theory show that the problem of ...
  • Harakeh, Mostafa; Lee, Edward; Walker, Martin
    We exploit the mandatory adoption of International Financial Reporting Standards (IFRS) as a source of exogenous shock to the corporate financial information environment to study the potential effect that this information ...
  • Al-Shaer, Habiba; Harakeh, Mostafa
    We exploit the effectiveness of the Davies Report (2011), which urged FTSE 350 companies to increase female representation on corporate boards to examine the potential effect that this may have on the gender pay differential ...
  • Harakeh, Mostafa; El-Gammal, Walid; Matar, Ghida
    This study examines the effect of the exogenous increase in the presence of female directors on FTSE350 corporate boards in the UK, as mandated by the Davies Report (2011), on the association between earnings management ...
  • Harakeh, Mostafa; Lee, Edward; Walker, Martin
    We examine the potential for IFRS to influence the market for SEOs in the UK and France. The divergence between the UK domestic accounting standards and IFRS is minor (low-divergence firms) whereas domestic accounting ...
  • El-Khalil, Raed (IEOM Society International, )
    he purpose of this paper is to create a comprehensive list of lean tools that prioritizes and assigns the level of implementationof these toolsbased on manufacturing strategy objectives. This empirical research utilized ...
  • El-Zahr, Sarwat; Fakih, Khodr; El-Khalil, Raed
    People have the right to work in a safe and secure environment. This concept is clearly conveyed by many international conventions and treaties. For example, Article 23.1 of the United Declaration of Human Rights stipulated ...
  • Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H.
    Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and ...
  • Ramadan, Zahy B.; Farah, Maya F.; Daouk, Shireen
    In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service ...
  • Hoque, Zahirul (Spiramus Press, )
  • Pavlovich, Kathryn; Krahnke, Keiko (Routledge, )
  • Estepan, Talar (Lebanese American University, )
    Purpose: Reverse Mentoring programs are crucial in any institution. This is largely because it’s a win-win situation for the three parties involved: namely, the mentee will gain inspiration and at the same time the mentor ...
  • Soueid, Fatima Ali (Lebanese American University, )
    The last decade has seen a profuse growth in electronic financial transactions obliging banks to globalize and to constantly keep up with the latest technological developments while imperiling greater online exposure. As ...

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