• Emerging tensions in selling sustainable solutions: a future research agenda 

  Fischer, Heiko; Rangarajan, Deva; Gabler, Colin B.; Keränen, Joona; Itani, Omar; Landers, Myles (2025)

  In this article, we examine how the transition to selling sustainable solutions creates tensions within the sales organization and across associated organizations, including suppliers and customers. Specifically, we examine ...
• Innovating for the Future Through Technology-Mediated HRM 

  Duggan, James; Subramony, Mahesh Vaidyanathan; Jooss, Stefan; Ferraris, Alberto; Di Prima, Christian; El-Kassar, Abdul-Nasser; Yunis, Manal (Academy of Management, 2024)

  This symposium aims to advance our understanding of the relatively novel phenomenon of technology-mediated HRM by examining the key complexities that it represents for HRM and employment relations scholarship. With the ...
• A Guide to stock-trading decision Making based on popular Technical Indicators 

  Kouatli, Issam; Yunis, Manal (IEEE, 2021)

  The purpose of this paper is to review the different mechanisms of decision-making when making a trade in the stock market industry. Decisions of “sell” and “buy” are highly dependent on the type of data collected which ...
• Towards a Conceptual Framework on the Importance of Privacy and Security Concerns in Audit Data Analytics 

  Yunis, Manal; El-Khalil, Raed; Ghanem, Miray (IEOM Society International, 2021)

  Privacy and security concerns with Big Data have gained momentum in both research and business fields. With the rapid growth and spread of data, it became difficult for traditional applications to store, compute and analyze ...
• Towards a Conceptual Framework for Design and Functionality of Websites and Smart Device Apps for Startups in Lebanon: Impact on Customer Journey 

  Yunis, Manal M.; Kassar, Abdul-Nasser; Nassar, Tala Jamil (IEOM Society International, 2021)

  The purpose of this research is to examine the importance of aesthetic design and the design functionality of ecommerce websites and commerce applications among digital start-ups. Based on in-depth literature review, and ...
• A Conceptual Model for Sustainable Adoption of eHealth: Role of Digital Transformation Culture and Healthcare Provider’s Readiness 

  Yunis, Manal; Markarian, Christine; El-Kassar, Abdul-Nasser (International Institute of Informatics and Systemics, 2020)

  There is a consensus in research and statements made by practitioners in the healthcare sector that adopting information and communication technologies (ICT) in healthcare (referred to as e-health or digital health) has ...
• Cross-cultural adaptation in healthcare: examining expatriate doctors’ strategies and challenges in Wales 

  Morris, Samuel; Haj Youssef, Moustafa (2026-02-06)

  Purpose This study examines the cross-cultural challenges experienced by expatriate doctors working within an National Health Service (NHS) Health Board in Wales, with particular attention to how they navigate adaptation ...
• Family matters: parental entrepreneurial background and intentions 

  Haj Youssef, Moustafa; Sayour, Nagham (2026-02-10)

  Purpose We investigate how family background shapes entrepreneurial intentions (EI) among employed adults in the Arab world. While much of the EI literature focuses on students and nascent entrepreneurs, we examine how ...
• Uneven Contributions: Informal Entrepreneurship and Sustainability in the Global South 

  Baijou, Maria; Ahmed, Tariq; Haj Youssef, Moustafa; Kraus, Sascha (2026)

  Informal entrepreneurship dominates economic activity across the Global South, yet its role in sustainable development remains contested. While informal enterprises generate substantial income and employment contributing ...
• Towards a Framework for Perceived Effectiveness of Mobile Learning 

  Yunis, Manal M.; Liu, Lai C.; Koong, Kai S. (Association for Information Systems, 2011-06-08)

  Recent years have witnessed rapid advancement in mobile learning technology. A major issue is the identification of thefactors that would relate to the diverse needs of users. If mobile learning is intended to enhance ...
• Determinants of E-government Readiness : An Application of Canonical Correlation and SEM Analysis Techniques 

  Yunis, Manal M.; Sun, Jun (Decision Sciences Institute, 2009)

  E-government represents more than a diffusion of some technology in the public sector. Rather, e-government, along with the set of its accompanying operations, can promote important changes resulting in more streamlined ...
• Financial Development, Environmental Policies, and Green Innovation: Heterogeneous Drivers of Renewable Energy Transition in OECD Countries 

  Umar, Muhammad; Safi, Adnan; Yunis, Manal; Irfan, Rahil (Springer, 2026)

  This study examines the impact of financial development, environmental policy stringency, and green innovation on renewable energy across OECD countries during 1990–2022. The present research employs a distributional ...
• From handshakes to hashtags: Fostering digital human touch in business interactions 

  Tóth, Zsófia; Luo, Jun; Liu, Martin J.; Yuan, Ruizhi; Itani, Omar S.; Mrad, Mona (2026-04)

  In the contemporary business landscape, where business interactions are progressively migrating to virtual environments, the ability to convey human touch without physical proximity has emerged as a critical yet under-explored ...
• Sustainable governance and technological innovation: Moderating environmental risks of resource rents 

  Shao, Xuefeng; Hu, Chengming; Yunis, Manal; Hao, Lulu (2026)

  Over the years, the over-extraction and unsustainable utilization of natural resources has started to pose a severe environmental risk, necessitating immediate action on issues related to climate change. Therefore, this ...
• Economic development and the blue economy: insights from the NEXT 11 countries 

  Imran, Muhammad; Yunis, Manal; Afsheen, Saima; Spulbar, Cristi (2025-10-31)

  Purpose This study aims to investigate the influence of the blue economy on the economic growth of the NEXT 11 countries − Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, Turkey, South Korea ...
• The Confluence of Big Data and Cloud Computing in SME Adoption Strategies 

  El Skafi, Mahmoud Ahmad; Yunis, Manal M.; Zekri, Ahmed; Bu Daher, Julie (2025)

  This paper explores the adoption of cloud computing and big data technologies in small and medium enterprises (SMEs), focusing on synthesizing key factors influencing adoption. By conducting a comprehensive literature ...
• Examining the nexus of mineral resources, technology adoption, and economic expansion in advancing sustainable development in OECD economies 

  Chu, Chien-Chi; Yunis, Manal; Huang, Xiying; Mi, Yingye; Wu, Yida; Ji, Yun (2024-04)

  In a time when advanced economies are struggling with both environmental stability and sustainable development, the need for striking a balance between using natural resources and protecting environmental quality is ...
• Impact of audit quality and digital transformation on innovation efficiency: Role of financial risk-taking 

  Yunis, Manal; Mirza, Nawazish; Safi, Adnan; Umar, Muhammad (2024-09)

  Advances in digital technologies, platforms, and infrastructures drive digital transformation, which significantly influences firm strategies, processes, and innovation efforts. This study investigates the impact of digital ...
• Towards a conceptual framework for AI-driven anomaly detection in smart city IoT networks for enhanced cybersecurity 

  Zeng, Heng; Yunis, Manal; Khalil, Ayman; Mirza, Nawazish (2024)

  As smart cities advance, Internet of Things (IoT) devices present cybersecurity challenges that call for innovative solutions. This paper presents a conceptual model for using AI-enabled anomaly detection systems to identify ...
• Sustainable practices in Malaysian manufacturing: The influence of CSR, transformational leadership, and green organizational culture on environmental performance 

  Khaddage-Soboh, Nada; Yunis, Manal; Imran, Muhammad; Zeb, Faheem (2024-06)

  In an era marked by increasing environmental concerns, this study investigates the impact of corporate social responsibility (CSR), transformational leadership (TL), and green organizational culture (GOC) on the environmental ...

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