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Browsing School of Arts and Sciences by Author "Maalouf, Lena"

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Browsing School of Arts and Sciences by Author "Maalouf, Lena"

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  • Mining airline data for CRM strategies 
    Mansour, Nashat; Maalouf, Lena (ACM, 2018-06-04)
    In this paper, we apply data mining techniques to real airline frequent flyer data in order to derive customer relationship management (CRM) recommendations and strategies. Clustering techniques group customers by services, ...
  • Mining airline data for CRM strategies. (c2006) 
    Maalouf, Lena (Lebanese American University, 2011-10-17)
    In today's competitive climate, Customer Relationship Management (CRM) has become an essential component in the airline business strategies. Building CRM in the airline industry requires a comprehensive view of customer ...

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