‘Revolution is a woman’ - the feminisation of the Arab spring

Abstract

Across the world there is an active, mass-based demand for an end to gendered injustice in all domains of our social, economic, political and cultural lives. Increasingly, scholars recognize the gendered nature of social movements and the impact of systemic inequalities of gender on the opportunities, impediments, and shapes/styles of social movements. In this commentary, we explore issues at the intersection of gender and marketing relevant to the revolutions happening across the Middle East and North Africa labelled as ‘Arab Spring’, where women have been at the forefront.