The Impact of Gamification on the Utilization of Knowledge

Abstract

Purpose – The knowledge of the gamification processes needs to advance and offer organizations helpful guidance to enhance their knowledge and promote an environment of continuous development. Thus, this study explores the impact of gamification on the utilization of knowledge: The mediating role of perceived functional, social, emotional, and epistemic value. Methodology– A sample of 439 employees working in were sent a 27 close-ended questionnaire divided into 8 sections which were measured using a 5-point scale Findings – Gamification is found to have a positive effect on knowledge utilization. Furthermore, perceived value partially moderates the relation between gamification and knowledge utilization. Practical implications – Managers must create more efficient gamification strategies that are tailored to their staff in order to improve performance and create a more enjoyable experience. Originality – Little research is available about gamification’s impact in the context of knowledge utilization.