Abstract:
Human resource management (HRM), also referred to as the "soft side of the organization," is a subject that researchers in the area are currently interested in. The importance of HRM in boosting financial, social, and environmental performance has been the subject of recent research investigations. In recent years, scholars have concentrated on the management of the organizational human resources with the goal of
achieving both internal and external social and environmental sustainability. This new field of study is called "green human resource management" (GHRM). This thesis looks into the fundamental processes necessary to achieve both financial and environmental performance. We focus in particular on how entrepreneurial orientation (EO) and green
product innovation (GPRD) affect organizational success. The conceptual model is created based on the dynamic capabilities view of firms, and the study hypotheses are produced from it. The presented hypotheses are tested using survey information gathered from managers and workers who are knowledgeable about the topic. To examine the data and decide empirically whether there is evidence to support our study objectives, structural equations modeling is used.
