Knowledge gap hypothesis and pandemics: Covid-19 knowledge, communication inequality, and media literacy in Lebanon

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dc.contributor.author Melki, Jad
dc.date.accessioned 2023-03-03T11:24:54Z
dc.date.available 2023-03-03T11:24:54Z
dc.date.copyright 2023 en_US
dc.date.issued 2023-03-03
dc.identifier.issn 2183-2439 en_US
dc.identifier.uri http://hdl.handle.net/10725/14518
dc.description.abstract The study examines the knowledge gap hypothesis during the Covid-19 pandemic in a country experiencing severe social, political, and economic turmoil and inequality. The research design assesses Covid-19 knowledge through 13 variables and incorporates income, education, gender, and media literacy among the socioeconomic status variables. It also includes television exposure, social media exposure, and social media posting as media use measures. A cross-sectional survey of adults living in Lebanon was implemented between March 27 and April 23, 2020. The study aimed for a nationally representative probability sample of 1,536 participants (95% CI, ±2.5%) and received 792 valid responses (51.6% response rate). The results show a positive relationship between Covid-19 knowledge and education, media literacy, and social media exposure, but no relationship between Covid-19 knowledge and income, gender, television exposure, and social media posting behavior. The evidence shows a widening of the knowledge gap for those more likely to post on social media and a narrowing of the knowledge gap for those more exposed to social media news, but the observed narrowing of the knowledge gap for television exposure was not statistically generalizable. Finally, the evidence shows that media literacy maintains the knowledge gap by almost identically increasing the knowledge level for both low and high socioeconomic groups, although the limitations in measuring media literacy merit further exploration. en_US
dc.language.iso en en_US
dc.title Knowledge gap hypothesis and pandemics: Covid-19 knowledge, communication inequality, and media literacy in Lebanon en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SAS en_US
dc.author.idnumber 201508744 en_US
dc.author.department Communication, Arts and Languages en_US
dc.relation.journal Media and Communication en_US
dc.journal.volume 11 en_US
dc.journal.issue 1 en_US
dc.article.pages 197-211 en_US
dc.keywords Communication inequality en_US
dc.keywords Covid-19 pandemic en_US
dc.keywords Health communication en_US
dc.keywords Knowledge gap hypothesis en_US
dc.keywords Media literacy en_US
dc.identifier.doi https://doi.org/10.17645/mac.v11i1.5960 en_US
dc.identifier.ctation Melki, J. (2023). Knowledge Gap Hypothesis and Pandemics: Covid-19 Knowledge, Communication Inequality, and Media Literacy in Lebanon. Media and Communication, 11(1), 197-211. en_US
dc.author.email jmelki@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.cogitatiopress.com/mediaandcommunication/article/view/5960 en_US
dc.orcid.id https://orcid.org/0000-0003-4248-1597 en_US
dc.author.affiliation Lebanese American University en_US

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