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Advances in national brand and private label marketing

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dc.contributor.editor Martínez-López, Francisco J.
dc.contributor.editor Gázquez-Abad, Juan Carlos
dc.contributor.editor Ieva, Marco
dc.date.accessioned 2022-09-23T13:26:10Z
dc.date.available 2022-09-23T13:26:10Z
dc.date.copyright 2022 en_US
dc.date.issued 2022-09-23
dc.identifier.isbn 9783031065811 en_US
dc.identifier.uri http://hdl.handle.net/10725/14038
dc.language.iso en en_US
dc.publisher Springer en_US
dc.relation.ispartofseries Springer proceedings in business and economics
dc.subject Marketing -- Congresses en_US
dc.subject Brand name products -- Congresses en_US
dc.title Advances in national brand and private label marketing en_US
dc.type Book / Chapter of a Book en_US
dc.title.subtitle Ninth International Conference, 2022 en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 198401540 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.physdesc 1 online resource (xi, 202 pages) : illustrations (some color). en_US
dc.publication.place Cham, Switzerland en_US
dc.keywords First moment of truth en_US
dc.keywords Consumer journey en_US
dc.keywords Technology en_US
dc.keywords Retailing en_US
dc.keywords Digital touch-points en_US
dc.keywords Digital social responsibility en_US
dc.description.bibliographiccitations Includes bibliographical references. en_US
dc.identifier.doi https://doi.org/10.1007/978-3-031-06581-1_19 en_US
dc.identifier.ctation Farah, M. F., Ramadan, Z., & Yunis, M. (2022). The Examination of Tech Disruptions’ Patterns on the Consumer Journey. In Advances in National Brand and Private Label Marketing (pp. 142-149). Springer, Cham. en_US
dc.chapter.author Farah, Maya F.
dc.chapter.author Ramadan, Zahy
dc.chapter.author Yunis, Manal
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.author.email myunis@lau.edu.lb en_US
dc.chapter.pages 142-149 en_US
dc.chapter.title The Examination of Tech Disruptions’ Patterns on the Consumer Journey en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://link.springer.com/chapter/10.1007/978-3-031-06581-1_19 en_US
dc.publication.date 2022 en_US
dc.author.affiliation Lebanese American University en_US
dc.orcid.id2 https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id2 https://orcid.org/0000-0001-8368-3617 en_US
dc.orcid.id2 https://orcid.org/0000-0001-5545-7241 en_US


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