Advances in national brand and private label marketing

Advances in national brand and private label marketing

Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Ieva, Marco

URL: https://link.springer.com/chapter/10.1007/978-3-031-06581-1_19

DOI: https://doi.org/10.1007/978-3-031-06581-1_19

Date: 2022-09-23

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Citation:

Farah, M. F., Ramadan, Z., & Yunis, M. (2022). The Examination of Tech Disruptions’ Patterns on the Consumer Journey. In Advances in National Brand and Private Label Marketing (pp. 142-149). Springer, Cham.

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