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Advances in national brand and private label marketing
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Advances in national brand and private label marketing
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Ieva, Marco
URI:
http://hdl.handle.net/10725/14038
URL:
https://link.springer.com/chapter/10.1007/978-3-031-06581-1_19
DOI:
https://doi.org/10.1007/978-3-031-06581-1_19
Date:
2022-09-23
Terms of Use:
This item is made available under the terms and conditions applicable to "
Book / Chapter of a Book
", as set forth at:
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
Citation:
Farah, M. F., Ramadan, Z., & Yunis, M. (2022). The Examination of Tech Disruptions’ Patterns on the Consumer Journey. In Advances in National Brand and Private Label Marketing (pp. 142-149). Springer, Cham.
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