What to believe, whom to blame, and when to share

LAUR Repository

Show simple item record

dc.contributor.author Mahdi, Ali
dc.contributor.author Farah, Maya F.
dc.contributor.author Ramadan, Zahy
dc.date.accessioned 2022-09-23T10:59:02Z
dc.date.available 2022-09-23T10:59:02Z
dc.date.copyright 2022 en_US
dc.date.issued 2022-09-23
dc.identifier.issn 0736-3761 en_US
dc.identifier.uri http://hdl.handle.net/10725/14035
dc.description.abstract Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negative attitudes toward brands or SNS) and when they choose to share it. Design/methodology/approach Data obtained from 80 open-ended, semistructured interviews, conducted with SNS consumers and experts, is analyzed following the principles of grounded theory and the Gioia methodology. Findings Factors affecting consumers’ perceptions of fake news include skepticism, awareness, previous experience, appeal and message cues. Consumers’ brand- and SNS-related attitudes are affected by consumers’ blame, which is determined by consumers’ perceptions of the vetting efforts, role and ethical obligation of SNS. Consumers’ motives for sharing fake news include duty, retaliation, authentication and status-seeking. Theoretical and practical implications derived from the study’s novel conceptual framework are discussed. Practical implications This study identifies communication strategies that marketing professionals can use to mitigate and counter the negative effects of fake news. Originality/value By simultaneously considering consumers’ perceptions of the source, information and medium (i.e. SNS), this study presents a novel conceptual framework providing a marketing-centered, dynamic view on consumers’ fake news experience and connecting consumers’ perceptions, attitudes and behaviors in the context of fake news. en_US
dc.language.iso en en_US
dc.title What to believe, whom to blame, and when to share en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle exploring the fake news experience in the marketing context en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.relation.journal Journal of Consumer Marketing en_US
dc.journal.volume 39 en_US
dc.journal.issue 3 en_US
dc.article.pages 306-316 en_US
dc.keywords Perceptions en_US
dc.keywords Brands en_US
dc.keywords Behaviors en_US
dc.keywords Strategy en_US
dc.keywords Attitudes en_US
dc.keywords Social media en_US
dc.keywords SNS en_US
dc.keywords Fake news en_US
dc.keywords Sharing motives en_US
dc.keywords Consumers’ perceptions en_US
dc.identifier.doi https://doi.org/10.1108/JCM-05-2020-3863 en_US
dc.identifier.ctation Mahdi, A., Farah, M. F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/html en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.author.affiliation Lebanese American University en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search LAUR

Advanced Search


My Account