Advertising Law

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dc.contributor.author Haidar, Ghiwa
dc.date.accessioned 2022-06-22T08:57:17Z
dc.date.available 2022-06-22T08:57:17Z
dc.date.copyright 2021 en_US
dc.date.issued 2022-01-03
dc.identifier.uri http://hdl.handle.net/10725/13741
dc.description.abstract Digitalisation has given rise to various new technologies and methods of communication, most prominent of which is digital advertising. The rise of such advancements has led governments to pass laws with regard to online advertising in order to protect users from scam, fraud, mis-information and privacy infringement. This research aims to investigate the relationship between online advertising and law in Lebanon, in addition to describing the factors that may hinder the enactment of such laws in Lebanon. Through descriptive analysis of fifty closed-ended questionnaires, it was revealed that regulations have an impact on online advertising, yet some country-borne instabilities (such as the political and economic structure of Lebanon) may pose challenges to such laws. en_US
dc.language.iso en en_US
dc.subject Advertising laws -- Lebanon en_US
dc.subject Internet advertising -- Law and legislation -- Lebanon en_US
dc.subject Lebanese American University -- Dissertations en_US
dc.subject Dissertations, Academic en_US
dc.title Advertising Law en_US
dc.type Thesis en_US
dc.title.subtitle The Relationship Between Online Advertising and Law en_US
dc.term.submitted Fall en_US
dc.author.degree Master of Laws (LLM) en_US
dc.author.school SOB en_US
dc.author.idnumber 202001047 en_US
dc.author.commembers Kassar, Abdul-Nasser
dc.author.commembers Fakih, Khodr
dc.author.department N/A en_US
dc.description.physdesc 1 online resource (xi, 63 leaves): ill. (some col.) en_US
dc.author.advisor Melki, William
dc.keywords Online Advertising en_US
dc.keywords Behavioural Targeting en_US
dc.keywords Legal Framework en_US
dc.keywords Advertising Standards Authority en_US
dc.keywords Online Advertising Law en_US
dc.description.bibliographiccitations Includes bibliographical references (leaf 51-60). en_US
dc.identifier.doi https://doi.org/10.26756/th.2022.185
dc.author.email ghiwa.haidar@lau.edu en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US
dc.publisher.institution Lebanese American University en_US
dc.author.affiliation Lebanese American University en_US

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