Abstract:
Digitalisation has given rise to various new technologies and methods of communication, most prominent of which is digital advertising. The rise of such advancements has led governments to pass laws with regard to online advertising in order to protect users from scam, fraud, mis-information and privacy infringement. This research aims to investigate the relationship between online advertising and law in Lebanon, in addition to describing the factors that may hinder the enactment of such laws in Lebanon. Through descriptive analysis of fifty closed-ended questionnaires, it was revealed that regulations have an impact on online advertising, yet some country-borne instabilities (such as the political and economic structure of Lebanon) may pose challenges to such laws.
