When poignant stories outweigh cold hard facts

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dc.contributor.author Freling, Traci H.
dc.contributor.author Yangb, Zhiyong
dc.contributor.author Saini, Ritesh
dc.contributor.author Itani, Omar S.
dc.contributor.author Abualsamh, Ryan Rashad
dc.date.accessioned 2022-01-07T14:11:52Z
dc.date.available 2022-01-07T14:11:52Z
dc.date.copyright 2020 en_US
dc.date.issued 2022-01-07
dc.identifier.issn 0749-5978 en_US
dc.identifier.uri http://hdl.handle.net/10725/13226
dc.description.abstract The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence type, we establish that, in situations where emotional engagement is high (e.g., an issue associated with a severe threat, involving a health issue, or affecting oneself), statistical evidence is less influential than anecdotal evidence. However, in situations where emotional engagement is relatively low (e.g., an issue associated with low threat severity, involving a non-health issue, or affecting others), statistical evidence is more persuasive than anecdotal evidence. We discuss the theoretical and practical implications of these findings, and how to improve persuasive messaging by considering the contextual effectiveness of both anecdotes and statistics. en_US
dc.language.iso en en_US
dc.title When poignant stories outweigh cold hard facts en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle A meta-analysis of the anecdotal bias en_US
dc.author.school SOB en_US
dc.author.idnumber 200501701 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.relation.journal Organizational Behavior and Human Decision Processes en_US
dc.journal.volume 160 en_US
dc.article.pages 51-67 en_US
dc.identifier.doi https://doi.org/10.1016/j.obhdp.2020.01.006 en_US
dc.identifier.ctation Freling, T. H., Yang, Z., Saini, R., Itani, O. S., & Abualsamh, R. R. (2020). When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias. Organizational Behavior and Human Decision Processes, 160, 51-67. en_US
dc.author.email omar.itani@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.sciencedirect.com/science/article/abs/pii/S0749597819301633 en_US
dc.orcid.id https://orcid.org/0000-0003-2258-7837 en_US
dc.author.affiliation Lebanese American University en_US

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