Handle with care

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dc.contributor.author Farah, Maya F.
dc.contributor.author Mrad, Mona
dc.contributor.author Ramadan, Zahy
dc.contributor.author Hamdane, Houssam
dc.contributor.editor Martínez-López, Francisco J.
dc.contributor.editor Gázquez Abad, Juan Carlos
dc.contributor.editor Breugelmans, Els
dc.date.accessioned 2022-01-03T13:27:20Z
dc.date.available 2022-01-03T13:27:20Z
dc.date.copyright 2020 en_US
dc.date.issued 2022-01-03
dc.identifier.isbn 9783030477639 en_US
dc.identifier.uri http://hdl.handle.net/10725/13207
dc.description.abstract The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order to analyze the data based on YouTube participants’ comments. The results of this study revealed that similarly to any other forms of innovation, consumers’ expressed their resistance to this form of delivery in two forms: cognitive and affective. Taking into account that drone delivery service is still under the testing phase, this study was limited to finding sufficient and actual users who can contribute to the study with real and concrete concerns. This limitation restricts our understanding of consumers’ reactions to drone delivery service to theoretical assumptions. Commercial companies and retailers may benefit from this research to get a deeper understanding about the main consumers’ concerns and perceived risks towards the drone delivery service. Thus, this research may guide companies with ideas on how to better serve customers to increase the chances of adoption. Previous literature has largely explored the concept of technological innovations. However, no research to date has studied consumers’ reactions towards this new form of delivery service. en_US
dc.language.iso en en_US
dc.publisher Springer en_US
dc.relation.ispartofseries Springer Proceedings in Business and Economics
dc.subject Marketing -- Congresses en_US
dc.subject Information technology -- Congresses. en_US
dc.subject Branding (Marketing) -- Congresses en_US
dc.subject Business -- Data processing -- Congresses en_US
dc.title Handle with care en_US
dc.type Conference Paper / Proceeding en_US
dc.title.subtitle adoption of drone delivery services en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.physdesc xv, 178 p. : ill. en_US
dc.publication.place Cham en_US
dc.keywords Drones en_US
dc.keywords Amazon en_US
dc.keywords SST en_US
dc.keywords Technology acceptance en_US
dc.description.bibliographiccitations Includes bibliographical references. en_US
dc.identifier.doi https://doi.org/10.1007/978-3-030-47764-6_3 en_US
dc.identifier.ctation Farah, M. F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020, June). Handle with Care: Adoption of Drone Delivery Services. In International Conference on Advances in National Brand and Private Label Marketing (pp. 22-29). Springer, Cham. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.conference.date 17-20 June en_US
dc.conference.pages 22-29 en_US
dc.conference.place Barcelona, Spain en_US
dc.conference.title 7th International Conference on Advances in National Brand and Private Label Marketing en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://link.springer.com/chapter/10.1007/978-3-030-47764-6_3 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.publication.date 2020 en_US
dc.author.affiliation Lebanese American University en_US

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