Consumer ethnocentrism and consumer animosity

Farah, Maya F.; Mehdi, Nour I.

Consumer ethnocentrism and consumer animosity

Farah, Maya F.; Mehdi, Nour I.

URI: http://hdl.handle.net/10725/13206

URL: https://onlinelibrary.wiley.com/doi/abs/10.1002/jsc.2384

DOI: https://doi.org/10.1002/jsc.2384

Date: 2022-01-03

Terms of Use: This item is made available under the terms and conditions applicable to " Article ", as set forth at: http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php

Abstract:

The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocentrism and consumer animosity.