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Satisfying the online food crave

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dc.contributor.author Farah, Maya F.
dc.contributor.author Ramadan, Zahy
dc.contributor.author Kanso, Jana
dc.date.accessioned 2022-01-03T12:41:35Z
dc.date.available 2022-01-03T12:41:35Z
dc.date.copyright 2021 en_US
dc.date.issued 2022-01-03
dc.identifier.issn 1470-6423 en_US
dc.identifier.uri http://hdl.handle.net/10725/13205
dc.description.abstract The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage in this journey. An exploratory qualitative research approach was adopted: semi-structured interviews were conducted with 33 customers and 17 experts in the food industry from the Lebanese, Saudi Arabian, and Emirati markets. A systematic understanding of the journey was devised alongside the triggers per stage to help both restaurants owners and online food aggregators to further develop their penetration and retention of customers using such platforms. The growing shift in emerging markets from ordering food over the phone to placing an order through OFAs has brought several implications on the customer purchase decision, as well as on the restaurants’ business perspectives. While this has had a dual growing impact both on the customer journey at large, and the way in which restaurants operate and market themselves, this field is yet under-researched particularly in emerging markets in the Middle East. en_US
dc.language.iso en en_US
dc.title Satisfying the online food crave en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle the case of online food aggregators en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.relation.journal International Journal of Consumer Studies en_US
dc.identifier.doi https://doi.org/10.1111/ijcs.12768 en_US
dc.identifier.ctation Farah, M. F., Ramadan, Z., & Kanso, J. (2021). Satisfying the online food crave: The case of online food aggregators. International Journal of Consumer Studies. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12768 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.author.affiliation Lebanese American University en_US


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