Fooled in the relationship

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dc.contributor.author Ramadan, Zahy
dc.contributor.author Farah, Maya F.
dc.contributor.author Bou Saada, Rana
dc.date.accessioned 2021-09-23T13:28:09Z
dc.date.available 2021-09-23T13:28:09Z
dc.date.copyright 2021 en_US
dc.date.issued 2021-09-23
dc.identifier.issn 1472-0817 en_US
dc.identifier.uri http://hdl.handle.net/10725/13006
dc.description.abstract Amazon, the leader in the e-retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes in similar programs are yet to be researched. Accordingly, this study aims to examine the effect of self-control on trust, affective attachment and impulse buying in online membership programs. Herein, researchers integrate retailers-consumers' relational variables alongside shoppers' behavioral dimensions, to understand the long-term relationship members have with Amazon Prime. A quantitative approach was adopted for this purpose, based on data collected over a period of 2 months from 630 respondents surveyed across the United States of America. Findings show that while self-control first delimits impulsive shopping, it also reinforces shoppers' cognitive and affective ties with Amazon Prime, counterintuitively increasing their impulsive buys. This study is thus the first to demonstrate that retailers' membership programs such as Amazon Prime may come at the expense of consumers. This is due to the fact that such programs appear to reinforce impulsive behavior, while giving a false sense of self-control to the shopper. en_US
dc.language.iso en en_US
dc.title Fooled in the relationship en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle How Amazon Prime members' sense of self-control counter-intuitively reinforces impulsive buying behavior en_US
dc.author.school SOB en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.relation.journal Journal of Consumer Behaviour en_US
dc.journal.volume 20
dc.journal.issue 6
dc.article.pages 1497-1507
dc.identifier.doi https://doi.org/10.1002/cb.1960 en_US
dc.identifier.ctation Ramadan, Z., Farah, M. F., & Bou Saada, R. (2021). Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior. Journal of Consumer Behaviour, 20(6), 1497-1507. en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://onlinelibrary.wiley.com/doi/full/10.1002/cb.1960 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US

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