Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services

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dc.contributor.author Itani, Omar S.
dc.contributor.author Hollebeek, Linda D.
dc.date.accessioned 2021-09-08T12:07:23Z
dc.date.available 2021-09-08T12:07:23Z
dc.date.copyright 2021 en_US
dc.date.issued 2021-09-08
dc.identifier.issn 0887-6045 en_US
dc.identifier.uri http://hdl.handle.net/10725/12985
dc.description.abstract Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health locus-of-control on their hygiene consciousness, which, in turn, affects their social distancing behavior. Second, this study posits that social distancing, in turn, impacts consumers’ current online grocery shopping behavior and their future online grocery shopping intentions, thus uncovering important insight. Design/methodology/approach To address these gaps, this paper develops a model that links consumers’ internal/external health locus-of-control to their adoption of e-tailing-based grocery services. Data collected through a web-based survey was analyzed by using partial least squares-based structural equation modeling. Findings The results indicate that consumers’ health locus-of-control indirectly affects the way they shop for their groceries during the pandemic. In particular, consumers’ internal (external) health locus-of-control drives higher (lower) hygiene consciousness and greater (lower) social distancing behavior. In turn, consumers’ online grocery shopping behavior was found to increase during the pandemic, with their corresponding intent to continue this behavior in the future. Moreover, this study finds the effects of consumers’ social distancing on their current grocery shopping behavior and future intentions to be contingent on consumer age, with stronger effects identified for older consumers. Originality/value This study shows how consumers’ internal/external health loci-of-control exert opposing effects on their social distancing behavior, as mediated by hygiene consciousness. Overall, the empirical analyzes corroborate the association of consumers’ social distancing- and online grocery shopping behavior (for consumers of different age profiles), both during and after the pandemic. en_US
dc.language.iso en en_US
dc.title Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 200501701 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.relation.journal Journal of Services Marketing en_US
dc.keywords COVID-19 en_US
dc.keywords Health locus-of-control en_US
dc.keywords Grocery shopping en_US
dc.keywords E-tailing en_US
dc.keywords Hygiene consciousness en_US
dc.keywords Social distancing en_US
dc.keywords Consumer age en_US
dc.keywords Electronic commerce en_US
dc.keywords E-commerce en_US
dc.keywords Retail en_US
dc.keywords Crisis management en_US
dc.identifier.doi https://doi.org/10.1108/JSM-10-2020-0410 en_US
dc.identifier.ctation Itani, O. S., & Hollebeek, L. D. (2021). Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services. Journal of Services Marketing. en_US
dc.author.email omar.itani@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.emerald.com/insight/content/doi/10.1108/JSM-10-2020-0410/full/html en_US
dc.orcid.id https://orcid.org/0000-0003-2258-7837 en_US
dc.author.affiliation Lebanese American University en_US

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