We are more than stereotypes

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dc.contributor.author Halila, Salaam
dc.date.accessioned 2021-03-09T13:44:34Z
dc.date.available 2021-03-09T13:44:34Z
dc.date.copyright 2020 en_US
dc.date.issued 2021-03-09
dc.identifier.uri http://hdl.handle.net/10725/12582
dc.description individual en_US
dc.description.abstract Stereotypes are over-generalized ideas people have on different cultures. Some stereotypes tend to be true, however, it becomes problematic when a specific stereotype is the only way a culture is being viewed, while in fact each culture has more to offer than its stereotype. This campaign focuses on inter-Arab stereotypes. “We are more than Stereotypes” is a communication campaign aimed to break stereotypes Arabs have on each other and help celebrate cultural differences instead. The issue addressed by this campaign is how most Arabs sometimes perceive each other only based on their stereotypes and cannot see beyond them. Thus, the idea behind the campaign is to stray away from the negative stereotypes we tend to associate some Arab countries with, and instead, appreciate the diversity, beauty and uniqueness of each culture. After conducting focus groups with individuals from each Arab country to be represented in the campaign, I collected enough information to answer my main research questions; What are some of the stereotypes most Arab countries are associated with and how can we tackle them? Findings of the focus group allowed me to create an online campaign that celebrates the cultural diversity of some Arab countries, beyond their stereotypes. en_US
dc.format Text en_US
dc.title We are more than stereotypes en_US
dc.type Capstones en_US
dc.term.submitted Spring en_US
dc.author.school SAS en_US
dc.author.idnumber 201605627 en_US
dc.author.department Communication Arts en_US
dc.author.advisor King, Gretchen
dc.keywords Culture en_US
dc.keywords Communication Campaign en_US
dc.keywords Focus group en_US
dc.keywords Department of Communication Arts en_US
dc.keywords Inter-Arab Stereotypes en_US
dc.description.irb IRB#LAU.SAS.GK5.2/Apr/2020 en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US
dc.rights.accessrights Public en_US

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