Abstract:
This audience research aimed to collect consumer data in order to understand whether launching a Lebanese online laundry application is feasible, and the type of demand for it in the market. A survey methodology using online and offline questionnaires was conducted with a sample of 541 individuals aged between 18 and 65 from various demographics. The results could inform the start-up business about the value of a mobile application in facilitating laundry work and determining the most important factors this application should include for a sustainable business. The service provided aims to establish gender equality such that all individuals could independently manage their laundry using only their smartphones. Results shows that in Lebanon, women spend more time doing housework than men and among the house chores, laundry is considered as one of the most time-consuming tasks. Analysis further reveal that, unlike gender, salary is related to doing laundry outside the house.
