Light at the end of the tunnel

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dc.contributor.author Itani, Omar S.
dc.contributor.author Hollebeek, Linda D.
dc.date.accessioned 2021-02-05T12:57:26Z
dc.date.available 2021-02-05T12:57:26Z
dc.date.copyright 2021 en_US
dc.date.issued 2021-02-05
dc.identifier.issn 0261-5177 en_US
dc.identifier.uri http://hdl.handle.net/10725/12464
dc.description.abstract Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling attraction sites to find new ways of offering safe tours to visitors. Based on protection motivation theory, we develop and test a model that examines key drivers of visitors' COVID-19-induced social distancing behavior and its effect on their intent to use virtual reality-based (vs. in-person) attraction site tours during and post-COVID-19. Our analyses demonstrate that visitor-perceived threat severity, response efficacy, and self-efficacy raise social distancing behavior. In turn, social distancing increases (decreases) visitors' intent to use virtual reality (in-person) tours during the pandemic. We find social distancing to boost visitors' demand for advanced virtual tours and to raise their advocacy intentions. Our results also reveal that social distancing has no effect on potential visitors' intent to use virtual reality vs. in-person tours post-the pandemic. We conclude by discussing vital implications that stem from our analyses. en_US
dc.language.iso en en_US
dc.title Light at the end of the tunnel en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19 en_US
dc.author.school SOB en_US
dc.author.idnumber 200501701 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal Tourism Management en_US
dc.journal.volume 84 en_US
dc.keywords COVID-19 pandemic en_US
dc.keywords Coronavirus en_US
dc.keywords Social distancing en_US
dc.keywords Protection motivation theory en_US
dc.keywords Tours en_US
dc.keywords Attraction sites en_US
dc.keywords Virtual reality en_US
dc.keywords Consumer intentions en_US
dc.identifier.doi https://doi.org/10.1016/j.tourman.2021.104290 en_US
dc.identifier.ctation Itani, O. S., & Hollebeek, L. D. (2021). Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19. Tourism Management, 84. en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.sciencedirect.com/science/article/abs/pii/S0261517721000091 en_US
dc.orcid.id https://orcid.org/0000-0003-2258-7837 en_US
dc.author.affiliation Lebanese American University en_US

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