From Amazon.com to Amazon.love

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dc.contributor.author Ramadan, Zahy
dc.contributor.author Farah, Maya F.
dc.contributor.author El Essrawi, Lea
dc.date.accessioned 2021-01-05T11:58:13Z
dc.date.available 2021-01-05T11:58:13Z
dc.date.copyright 2020 en_US
dc.date.issued 2021-01-05
dc.identifier.issn 0742-6046 en_US
dc.identifier.uri http://hdl.handle.net/10725/12375 en_US
dc.description.abstract The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in this area through its Alexa‐powered devices. Alexa is an intelligent personal assistant (IPA) that performs tasks, such as playing music, providing news and information, and controlling smart home appliances. While this IPA is widely utilized, it is especially gaining attention and growing usage by people with special needs. Even though the importance of the utilization of AI by people with special needs has been widely acknowledged in the extant literature, a sizeable gap exists in the marketing literature in relation to the assessment of the managerial and societal implications of IPAs when used by people with special needs. Accordingly, this study aims to examine (a) the stages of relationship development between Alexa and consumers with special needs, and (b) the potential opportunity of this relationship for Amazon in relation to their corporate image. The findings indicate that a relationship between Alexa and consumers with special needs is established as it helps them regain their independence and freedom. This relationship provides an opportunity for Amazon in enhancing its overall image for providing solutions to facilitate the lives of people with special needs. en_US
dc.language.iso en en_US
dc.title From Amazon.com to Amazon.love en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle How Alexa is redefining companionship and interdependence for people with special needs en_US
dc.author.school SOB en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal Psychology and Marketing en_US
dc.journal.volume 38
dc.journal.issue 4
dc.article.pages 596-609
dc.identifier.doi https://doi.org/10.1002/mar.21441 en_US
dc.identifier.ctation Ramadan, Z., F Farah, M., & El Essrawi, L. (2021). From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609. en_US
dc.author.email zahy.ramadan@lau.edu.lb
dc.author.email MFarah@lau.edu.lb
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21441 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US

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