Abstract:
Big data is a relatively new concept that refers to the enormous amount of data generated
in a new era where people are selling, buying, paying dues, managing their health and
communicating over the internet. It becomes natural that generated data will be analyzed
for the purposes of smart advertising and social statistical studies. Social data analytics is
the concept of micro-studying users interactions through data obtained often from social
networking services, the concept also known as “social mining” offers tremendous
opportunities to support decision making through recommendation systems widely used
by e-commerce mainly. With these new opportunities comes the problematic of social
media users privacy concerns as protecting personal information over the internet has
become a controversial issue among social network providers and users. In this study we
identify and describe various privacy concerns and related platforms as well as the legal
frameworks governing the protection of personal information in different jurisdictions. Furthermore we discuss the Facebook and Cambridge Analytica Ltd incident as an
example.
