Supporting Local Lebanese Products

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dc.contributor.author Issa, Maria
dc.date.accessioned 2020-09-28T15:24:16Z
dc.date.available 2020-09-28T15:24:16Z
dc.date.copyright 2020 en_US
dc.date.issued 2020-09-28
dc.identifier.uri http://hdl.handle.net/10725/12176
dc.description.abstract Lebanon is facing an immense economic crisis and severe actions should be taken to save the country from a total financial collapse. Industries are striving to survive with the US shortage and the new banking rules. One attempt to save the country’s economy is to support Lebanese businesses and buy local goods. In this study, we aim to identify the reason behind working, middle, and upper class Lebanese choosing not to buy local. We surveyed students from the Lebanese American University to determine the barriers that are stopping our target audience from buying local products. The study suggests that they do not believe that Lebanese products have the same quality as foreign goods. They also consider local products as lacking in variety and diversity. Based on the results, a strategic communication campaign promoted buying local products through only online methods due to the current pandemic. en_US
dc.format Text en_US
dc.title Supporting Local Lebanese Products en_US
dc.type Capstones en_US
dc.term.submitted Spring en_US
dc.author.school SAS en_US
dc.author.idnumber 201706589 en_US
dc.author.department Communication Arts en_US
dc.author.advisor King, Gretchen
dc.keywords Economy en_US
dc.keywords Local Products en_US
dc.keywords Social Classes en_US
dc.keywords Online Advertising en_US
dc.keywords Communication Arts Department en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US
dc.rights.accessrights Public en_US

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